A New Kind of Gym Experience in Regina
At Brickhouse Gym, we’ve always believed that fitness is about more than just lifting weights. It’s about building stronger people, stronger communities, and stronger habits that last a lifetime. As one of the top-rated gyms in Regina, Saskatchewan—voted Best Gym in Regina nine times—we’ve worked hard to create an environment that welcomes people at every stage of their fitness journey. But there’s a larger challenge facing not only our city but all of Canada: inactivity and obesity are on the rise. This isn’t just a health concern—it’s become the new pandemic.
Obesity: The Pandemic No One Talks About
Recent statistics from the Canadian Community Health Survey show that fewer than 16% of Canadian adults meet the national physical activity guidelines of 150 minutes per week. In Saskatchewan, the numbers are even more concerning. Over 62% of adults are classified as overweight or obese, and physical inactivity continues to rise—especially in cities like Regina. Many residents are now logging fewer than 1,000 steps a day. This level of inactivity has become normalized, and it’s quietly having a devastating effect on our long-term health.
We believe that fitness should be part of everyday life—not an afterthought. And that’s exactly why we created something bold, visual, and impossible to ignore.
Introducing the Muscle-Stang: A Mobile Gym Built into a Mustang
The Muscle-Stang is a fully functional mobile gym—custom-built into the trunk of a Ford Mustang. Designed and developed by Brickhouse Gym, this one-of-a-kind fitness unit includes a foldable flat/incline bench, a full set of PowerBlock adjustable dumbbells, a women’s Olympic barbell, rubber-coated weight plates, and even marine-grade wake tower speakers installed in the trunk lid to crank up the energy at every event.
The Muscle-Stang isn’t just eye-catching. It’s engineered to bring fitness to the people—to parks, parking lots, brewery events, festivals, and community markets across Regina. It’s more than a car. It’s a movement on wheels.
Taking Workouts Beyond the Gym Walls
Beginning Saturday, June 7, Brickhouse Gym will launch weekly street workout activations using the Muscle-Stang as our mobile headquarters. Each event will be led by our passionate Brickhouse Gym and Gym Star Apparel team. Much like a dance floor, we’ll be the first ones to jump in—lifting, sweating, and setting the tone. Our setup allows us to run circuit-style workouts for up to eight people at a time, and anyone walking by is welcome to join in or simply stop and ask questions.
The energy is contagious. Whether you’re an experienced gym-goer or someone who’s never picked up a dumbbell before, the Muscle-Stang is your chance to experience fitness in a new, completely judgment-free way.
This Isn’t Just About Brickhouse—It’s About Regina
While we’re proud of the accolades Brickhouse Gym has earned—including being Regina’s most awarded gym—we want to be clear: this initiative is bigger than us. We’re not doing this to boost membership. We’re doing this to shift the culture of fitness in Saskatchewan.
If someone sees the Muscle-Stang in action and ends up joining a gym closer to home, we’re celebrating that. Because our mission isn’t just to get people into our gym—it’s to get people moving, thinking differently about health, and building habits that lead to longer, stronger lives.
We’re calling on every gym in Regina to feel the ripple effect of this project. If our energy helps other fitness facilities grow and thrive, that’s exactly what success looks like.
Why Now? Why Regina?
Saskatchewan is known for its community spirit, its pride in local sports, and its commitment to celebrating togetherness. But the reality is that our province’s health metrics continue to slide in the wrong direction. It’s time fitness took a more prominent place in our cultural identity.
We want to make movement normal again. We want fitness to be celebrated like Rider games, backyard BBQs, and local craft beer festivals. We’re not trying to replace those traditions—we’re simply saying health deserves a seat at the table too.
The Muscle-Stang helps us bring that message directly to the people. It removes the barriers. You don’t need a gym membership. You don’t need to feel confident or strong. You just need to show up and take one small step toward a better you.
Be Part of the Launch – June 7, Regina
Our first official Muscle-Stang activation will take place on Saturday, June 7 right here in Regina, Saskatchewan. The location will be announced on our Instagram account @brickhouse.yqr, and we encourage everyone to stop by—whether you’re ready to jump into a set, cheer from the sidelines, or just feel the vibe.
We’ll have our team on-site to answer questions, demonstrate movements, and guide people through short, engaging workouts. And yes, we’ll be filming it all to share across our social platforms, because this message needs to spread.
Join the Movement – Literally
If you’re a local resident, fitness enthusiast, or even someone who has been thinking about making a change, the Muscle-Stang is for you. This is your chance to be part of something exciting, positive, and energizing. If you’re a business, a gym, or a community organizer and want to collaborate with Brickhouse Gym on future activations, we’d love to connect.
We’re not waiting for people to find fitness anymore. We’re bringing it directly to them. One street, one conversation, and one set at a time.
Contact Us
For media inquiries, event partnerships, or to bring the Muscle-Stang to your location, email us at info@brickhousegym.club.
Follow our journey on Instagram: @brickhouse.yqr
Visit our facility at 1301 Osler St, Regina, SK.
Experience the gym that started it all—Brickhouse Gym, Regina’s better gym.
